Sergej Grivcov

Single Threaded Owner for Managed Hosting for WordPress, accountable for engineering, product, and cross-functional alignment across a ~$150M business — leading an organization of managers and directors.

• Grew Airo for WordPress new-site adoption from ~10% to 30% of customers, driving CSAT from 4.8 to a sustained 5.5+/7 and regularly peaking above 6; launched Try Before You Buy with a 10%+ revenue lift. Featured for a second consecutive year at the Investor Dinner as one of GoDaddy's top AI products.
• Platform and product investment across the full MWP tenure is now in the numbers: MHWP churn fell from 3.1% in Q1 2023 to 2.3% in Q1 2026.
• Built systematic product intelligence that had been largely absent — 50+ customer interviews, 3,000+/mo NPS scores, and an AI-augmented analytics hub enabling on-demand product insight — and applied it: competitive benchmarks informed Premium Support implementation across 3 care teams alongside the President of Care.

Inherited cPanel, VPS, and Plesk engineering on top of Managed WordPress. In early 2024, led a full organizational reset: rebuilt all three product teams in India from scratch within 3 months.

• Rebuilt three product engineering teams (~22 people) in India in 3 months, saving ~$1.5M annually with zero disruption to $300M+/year in products. Within 6 months, teams delivered PHP version monetization generating $20M ARR and security upgrades required by an FTC ruling, growing throughput from 61 to 112 issues/month.
• Created the Airo for WordPress proof of concept in 10 days, secured cross-functional support, and released to customers in 3 months in time for the Investor Dinner — 5.13% website setup completion increase.
• Reduced incident detection time from 120 to 10 minutes and recovery time from 81 to 44 minutes; cut the MWP codebase by 35% and service count by 20% through platform consolidation.

Inherited a product with recurring security incidents, an unstable API, and no structured planning or goal-setting process.

• Built an independent malware remediation system when a year-long CTO-led initiative wasn't delivering — clearing 265,000+ infected sites (out of ~750,000 on the platform) to fewer than 10,000 in 90 days. Part of a broader 90-day security plan addressing authentication gaps and platform hardening, with CEO-level visibility.
• Stabilized the MWP API through full team replacement and structured knowledge transfer (11 years of legacy in 4 months); reduced on-call events from 5+/week to 2–3/month.
• Created a quarterly planning process adopted org-wide; evolved OKRs ahead of the company-wide rollout and improved delivery predictability to 80%+ plan accuracy.

• Inherited mid-project a US-based team with no delivery plan — led cross-timezone from Serbia with no prior relationship — and personally built the automation dashboard that mapped 1M mailboxes to their Microsoft 365 requirements, unlocked delivery, and became the org's source of truth. Team hit the EOY goal.
• Transformed Belgrade's talent pipeline from unable to hire a single engineer to 12 hires in 3 months — by building an engineering brand through blog posts and podcasts that candidates were actively citing as their reason for applying.

• Sustained the Belgrade engineering office through a wave of post-acquisition turnover — engineers losing enthusiasm as startup culture gave way to corporate processes. Rebuilt team culture and delivery momentum; Belgrade went on to become GoDaddy's center of WordPress engineering excellence while similar offices from concurrent acquisitions were wound down.
• Maintained full delivery through the disruption — shipped the ManageWP–GoDaddy integration in 3 months, onboarded replacements in under a month with redesigned processes, and delivered an uptime monitoring system over a single weekend that others had scoped at weeks.

Built a 10-person engineering team from scratch and delivered ManageWP — still the leading WordPress website management platform — leading to GoDaddy's acquisition of the team and product in 2016.

Started with paid freelance work at 14 — business applications and similar — while building game engines and graphics systems for the love of it; won a regional programming competition enough times to be barred from future entry. Studied Computer Science at university in parallel with a startup job, passing everything first attempt; left mid-way when a professor scored the work highest in the room but not the maximum, because it wasn't in the textbook. After the startup's gaming pivot failed, earned a product engineering role and was promoted to Head of Software Engineering within a year.